The History of Starbucks Coffee

by :George Garza


Seattle, 1971
The story begins with Starbucks in Seattle in 1971. Three friends, Jerry Baldwin, Zev Siegl and Gordon Bowker, who had a passion for fresh coffee, opened a small shop and began selling fresh roasted, gourmet coffee beans and beer, and grilling accessories. The company did well, but things began to change in the 80's.



First, Zev Siegl sold in 1980. However, then Starbucks is the largest toaster in Washington DC six retail stores. In 1981, a seller of plastic found in many plastic drip brewing activities in terms that Starbucks was Hammarplast buy what the manufacturer. Howard Schultz is Starbucks becoming what Ray Kroc was a McDonald's, vendor support, which was the very product and a great opportunity.

Howard Schultz

In 1982, Baldwin hired Schultz as the new head of marketing, and soon after was sent to Milan to participate in the international home show in Italy. When he arrived, Schultz was in love with exciting culture of coffee in Italy. Schultz went to Verona and had his first coffee Latte. But something was more important than the coffee. Coffee and the customers were chatting in any other way fun when you sip your coffee in the elegant surroundings. This is the "AHA" moment of inspiration struck.

Good idea

Schultz currently is Epiphany, "Why did not create the meeting places of the community a great coffee house in Italy to the United States?" Could meet the old world is a New World? If it succeeded, it would be a marketing genius.

In 1983, the marketing manager had a vision to reform the magic and Idil behind the Italian coffee bar and wanted to test the concept of selling a cup of espresso coffee.
Slowly! The mere sale of beans.

However, the idea of not Schultz down a Baldwin. Baldwin was not prepared to make the business of restaurants or take anything to disturb him in his original plan to sell the whole beans. But it remains a small test deposit Schultz espresso bar on the corner of a dealing.

Il Giornale to Starbucks and the different directions

When Starbucks Coffee opened its sixth store downtown Seattle, the café was a success. Was an immediate success.

Schultz, however, branched out on his own and opened a cafe on behalf of Italy's largest newspaper, the Daily or the Il Giornale. Two months later, the new store has more than 700 customers a day, and it had sales of 300 percent, while Starbucks locations.

Venda-out: This is my business.

In 1987, the owners of Starbucks Coffee Company decided to sell the coffee business, together with the name of the local investors with 3.7 million dollars. Schultz to raise money to try to convince investors of his vision, that it can open 125 outlets over the next five years. Also changed Il Giornale is a bare breasted mermaid logo into a socially unacceptable. The company's name was changed to Il Giornale is Starbucks, and eventually became a six-store Starbucks roasting elegant, comfortable coffee shops.

Era of growth

Starbucks coffee history was just beginning to emerge. From base 17 stores in 1987, the company quickly expanded to other cities: Vancouver, Portland and Chicago.

In 1991, Starbucks has grown to the directory, and permission to mail-transport between the airport and the expansion of stores in the state of California.

In 1992 the company was public, and after initial public offering, Starbucks continued to grow at a rate that no one has ever seen before in the world of coffee. In 1997 the number of Starbucks coffee stores grew tenfold, and the United States, Japan and Singapore.

Other business expansions

Not satisfied with just a simple tank of coffee, Starbucks launched a number of other products and brand extensions.

* Offering Starbucks coffee United Airlines flights.
* Sales are Starbucks' own premium Tazo Tea Company.
* Use the Internet to give people the opportunity to buy Starbucks coffee online.
* Distribution throughout the bean and ground coffee, and supermarkets.
* The production of coffee ice cream with Dreyer's.
* Sales of the CD-Starbucks stores.



Starbucks success was largely through word of mouth, which made its name with one word. In fiscal year 2004, Starbucks rose to a record 1344 stores around the world.

Good People

A Yiddish Folk Tale




An old man sat outside the walls of a great city. When travelers approached, they would ask the old man, "What kind of people live in this city?" The old man would answer, "What kind of people live in the place where you came from?" If the travelers answered, "Only bad people live in the place where we came from," the old man would reply, "Continue on; you will find only bad people here."

But if the travelers answered, "Good people live in the place where we came from," then the old man would say, "Enter, for here too, you will find only good people."


Moral story .. You're what you think..

Today .. enjoy your coffee and be a positive person.

Who packed your parachute

By: Unknown

Sometimes in the daily challenges that life gives us, we miss what is really important. We may fail to say hello, please, thank you, congratulate someone on something wonderful that has happened to them, give a compliment, or just do something nice for no reason.

Charles Plumb, a US Naval Academy graduate, was a jet pilot in Vietnam. After 75 combat missions, his plane was destroyed by a surface-to-air missile. Plumb ejected and parachuted into enemy hands. He was captured and spent 6 years in a communist prison. He survived the ordeal and now lectures on lessons learned from that experience.

One day, when Plumb and his wife were sitting in a restaurant, a man at another table came up and said, "You're Plumb! You flew jet fighters in Vietnam from the aircraft carrier Kitty Hawk. You were shot down!" "How in the world did you know that?" asked Plumb. "I packed your parachute," the man replied. Plumb gasped in surprise and gratitude. The man grabbed his hand and said, "I guess it worked!" Plumb assured him, "It sure did. If your chute hadn't worked, I wouldn't be here today."

Plumb couldn't sleep that night, thinking about that man. Plumb kept wondering what the man might have looked like in a Navy uniform. He wondered how many times he might have seen him and not even said good morning, how are you or anything, because you see, he was a fighter pilot and the man was just a sailor. Plumb thought of the many hours that sailor had spent in the bowels of the ship, carefully weaving the shrouds and folding the silks of each chute, holding in his hands each time the fate of someone he did not know.

Now Plumb asks his audience, "Who is packing your parachute?" Everyone has someone who provides what they need to make it through the day. Plumb also points out that he needed many kinds of parachutes when his plane was shot down. As you go through your week, month, and even New Year, recognize the people who have packed your parachute and enabled you to get where you are today!

from
Heinpraqt.com

The Obstacle on your path

By: unknown

In ancient times, a king had a boulder placed on a roadway. Then he hid himself and watched to see if anyone would remove the huge rock. Some of the king's wealthiest merchants and courtiers came by and simply walked around it.

Many loudly blamed the king for not keeping the roads clear, but none did anything about getting the big stone out of the way. Then a peasant came along carrying a load of vegetables. On approaching the boulder, the peasant laid down his burden and tried to move the stone to the side of the road.

After much pushing and straining, he finally succeeded. As the peasant picked up his load of vegetables, he noticed a purse lying in the road where the boulder had been. The purse contained many gold coins and a note from the king indicating that the gold was for the person who removed the boulder from the roadway. The peasant learned what many others never understand. Every obstacle presents an opportunity to improve one's condition.

Turkish Coffee

Another Traditional Coffee mix from Coffee Daily

Turkish Coffee

Per cup of Turkish coffee, you will need the following:

* 1 cup water
* 1-1/2 teaspoon sugar
* 1 teaspoon Turkish coffee or other fine ground coffee (not instant)


How to make Turkish Coffee

1. Dissolve sugar in the water in a small saucepan over low heat, stirring constantly.
2. When water comes to a boil, remove from the heat.
3. Stir in coffee, and return to the heat, slowly bringing the mixture to a boil.
4. When the mixture begins to rise, remove it from the heat and allow foam to subside.
5. Return to the heat and repeat this process four times.
6. When finished, Turkish coffee should be thick and frothy.
7. Serve in Turkish coffee cups or other small glasses.

Enjoy your delightful cup of Coffee

extract from Lovetoknowrecipes.com