STARBUCKS's selling Instant Coffee..?

I almost do not believe my eyes when I saw the Starbucks introduced a new line of coffee. You know, I love Starbucks coffee, more often than others , I want to walk to Starbucks coffee shop, even if it is a farther than others . However, the soluble coffee ? This is only others the name of a beautiful instant coffee.



Yes, you read that right. Starbucks launched a series of instant coffee. What is the world, what they think of it?

Fast Company reports:

But it did not stop the country's largest chain of coffee ready to start the VIA beer, a new series of real-time - I'm sorry, "soluble" - cafes in March to visit the United States 3rd

There are two Flavors in Brew, Colombia and Italy grilled. This is a typical mixture of packaging and Starbucks: the back of the three services in each bag (2.95 U.S. dollars), providing content, "is not without a lot of coffee."

I am very pessimistic about the whole thing. But Fast Company is not a blind taste test, this is a very surprising result. This is the Starbucks of the VIA - Colombia (instant):

From the coffee powder and hot water. But I do not know why this beer all the positive reviews. Raved the taste of their flavor ( "balance, rather than painful"), texture (smooth so far ") and smell (smells like a fancy coffee"). And call - Ironically, the warning! - "You buy the Starbucks coffee." Nuff said.

I can say, WOW. Instant coffee, or if it is true, a good cafe or coffee is bad. I look forward to try their own.