When you ordering coffee in your daily life , what kind of coffee did you exactly want ?

Order Like a Pro

Let's face it...ordering coffee can be intimidating the first few times. Here's how to sound like you know what you're doing...even before you really do!
Hot Stuff - The Basics

Hot Coffee drinks come in several different variations.

* Espresso - Often called a "shot", this is a small serving of very strong coffee, and forms the basis of all the other specialty coffee drinks.
* Latte - Espresso with steamed milk and a little bit of foam on top.
* Cappuccino - Espresso with frothed milk on top.
* Espresso Machiatto - Espresso with very little foam.
* Breve - A latte made with half and half rather than milk.
* Cafe au Lait - Steamed milk with brewed coffee (not espresso).
* Mocha - Latte with dark chocolate.
* White Mocha - Latte with white chocolate
* Americano - Espresso with hot water.
* Italiano - Espresso in brewed coffee.
* Steamer - Not really coffee at all, but steamed milk with one of several flavors added. (Kids love 'em.)

Coffee is an energy drink or not....?

Who thinks that coffee and energy drinks actually work and help you stay awake? Lets say you only got 4 hours of sleep and you have to wake up to go to work and then to school and in order to wake up you either drink coffee or an energy drink and do they actually wake you up or not.

Please share your experience with coffee.
Thanks

Do you know Starbucks has changed their logo three times since 1970

Starbucks is the largest coffee house retailer in the world today, with over 15,000 stores in over 42 countries. With a Starbucks store at almost every corner, millions of people see the famous Starbucks logo every day.

The distinctive Starbucks logo has achieved broad visual recognition, equal in familiarity to the Starbucks brand name itself. At the same time, a certain mystique surrounds the trademarked image and the unusual mermaid like figure at the center of the logo. What exactly does the mythical looking figure symbolize or represent, and what does it have to do with coffee?




The original logo, conceived in 1971, was fashioned after a 15th century Norse woodcut, the image of a mythical two-tailed mermaid siren. The siren, as you may recall from Greek mythology, was an alluring and irresistible female figure, typically half-fish/half-women (the mermaid variety). The siren's objective was to a seduce the seagoing mariner with a powerful enticing song most often to the unfortunate demise of the susceptible sailor who could not resist temptation.





With a coffee brown color scheme, the circular ring surrounding the mythological mermaid figure contained the text "Starbucks - Coffee - Tea - Spices". The overall image was designed to resemble a cigar band label.

The symbolism of the mermaid siren was not intended to suggest the demise of the customers who bought the coffee, but rather, to represent the irresistible and seductive quality of the coffee itself.

Over the last thirty five years, the logo has undergone several significant changes, while still adhering to the original theme.

The original version remained in use until 1987 when Howard Schultz raised sufficient capital from local investors to purchase Starbucks from the founders for 3.7 million.


Schultz had previously left Starbucks in 1985 to pursue his vision of a European style espresso cafe when he started the Il Giornale coffee house. The Il Giornale logo reflected a theme of speed with the head of Mercury, the swift messenger god of Roman mythology, at the center. The theme of swift speed fit well with espresso. Espresso translates to a "fast and express" coffee in Italian.

After the purchase of Starbucks in 1987, the Starbucks logo was cleaned up a bit, a little more befitting of a new corporate image. The bare breasts were covered up by the mermaids flowing hair, although her belly button was still visible. And the color scheme was changed from a coffee brown in the original logo to the familiar green established by the Il Giornale logo. The text in the surrounding circular band was changed to simply "Starbucks Coffee".


Second Starbucks logo, 1987 to 1992




A third revision of the Starbucks logo in 1992 crops the image of the mermaid with a close-up view. Her navel is no longer visible. The mermaid's tails on either side are mostly obscured which creates some mystery and question for those not familiar with the earlier logo.

Current Starbucks logo


Recently, with the April 2008 introduction of the new Pike Place Roast blend, Starbucks has re-introduced a version of the original logo. While this is not a replacement for the current Starbucks logo, you'ill find this retro-logo on the Pike Place Roast cups, and Pike Place Roast bags of coffee beans.

This new logo version is similar to the cigar motif of the original logo from the 1970’s with a few differences. The phrase around the perimeter of the old logo was “Starbucks - Coffee - Tea - Spices”. The new logo retains the familiar “Starbucks - Fresh Roasted Coffee”. And the bare breasts in the original mermaid image are not covered with her flowing locks of hair.

The marketing objective in bringing back this version of the original logo compliments the campaign slogan "Roasting coffee since 1971. The best cup then. The best cup now”.

Acknowledgement to the DeadProgrammers Blog for the excellent Starbucks logo detective work, and to Brand Autopsy's The Evolution of the Starbucks Logo for additional Starbucks logo research and reference to Howard Schultz's "Pour Your Heart Into It : How Starbucks Built a Company One Cup at a Time".

From : gourment-coffee-zone.com

Coffee - As a Health Drink?

It is a pity that coffee does not get the credit and the attention it deserves. Coffee tends to get bad press and focus on negative effects of caffeine and we generally underestimate the importance of coffee in our life. Coffee is seen just as a drink, but it actually provides countless health benefits. Coffee may not be in the prescription by a physician. But nevertheless it plays a significant role in ensuring a healthy life for us.

People love coffee. They start their daily routine with a steaming cup of coffee in the early morning. But it is a question whether they really realize the benefits of coffee as a health drink. Coffee stops headache. It boosts your mood. These are the good things about coffee that all of us know. But there are more than what eyes meet in coffee matters.

• Research has shown that coffee minimizes the risk of diabetes.

• Believe it or not, coffee lowers the risk of Parkinson's disease and Alzheimer's disease. People who drink coffee regularly are around 80% less likely to be affected by Parkinson's disease than who do not take coffee at all.

• Regular drinking of coffee distances you from colon cancer. Daily two cups of coffee, the risk you may get colon cancer is reduced by 25%.

• Two cups of caffeinated coffee per day, liver cirrhosis risk is decreased by 80%.

• Moderate intake of coffee reduces the risk of developing gallstones.

• Coffee reduces the risk of early stage diabetes. Coffee improves insulin sensitivity and it reduces blood sugar levels. Research has shown that if you drink three cups of caffeinated coffee per day, diabetes risk is reduced by considerable amount. If you drink six cups of caffeinated coffee daily, risk of diabetes is reduced by a whopping 50%.

• Coffee may help ward off asthma. Coffee eases out the nasal passages and improves airflow.

• Coffee contains antioxidants that fight against viral infection. One cup of coffee contains more antioxidants than one cup of grape juice!

• Coffee contains chlorogenic acid, caffeic acid, and protocatechnic acid. These chemicals show excellent antibacterial effects.

• Caffeine present in coffee is a psychoactive substance. It improves one's mood and enhances performance.

• Coffee reduces fatigue effectively and it is an active stimulant.

• Around 100 ml of coffee every hour you can stay all night awake. Coffee delays sleep and reduces sleep time.

• Coffee makes you more alert. If you drink coffee whole day you will be alert throughout the day.

• Coffee prevents formation of dental cavities.

But coffee has its downside as well. It is an addictive drink. People who drink coffee daily in the long run become an addict, not just to that smell and taste, but to the caffeine content. They can reach a state where seems impossible for them to function in life without a cup of their favorite coffee and its likable bitter taste. If you make drinking coffee a regular habit, it certainly presents you numerous benefits like improved mood, enhanced performance, and reduction of risks of a lot of diseases including cancer. But what if you cannot drink your coffee at the usual time you take it? You may suffer from a headache. Fatigue reaches you. You feel restless. Your mood becomes dull. Your performance gets affected. If you regularly consume a large amount of coffee and stop drinking it suddenly you may suffer the withdrawal symptoms of caffeine addiction. This results in more adverse effects. Your blood sugar level becomes imbalanced. Your blood pressure gets affected. You may become easily impatient and get easily stressed. If you find this happening to you it is advisable to reduce your regular coffee intake and ease yourself out of your strong caffeine addiction. Limiting your daily intake will reduce your dependence on caffeine.

Though coffee has its own list of health benefits, like anything else, it should be taken only in moderation. Too much coffee has its own downside. So drink your cup of coffee, but only in a moderate amount to ensure a healthy you.



Source : http://www.articlesbase.com/food-and-beverage-articles

$ 100 for just one cup of coffee..?

LONDON, THURSDAY -
ask the British people, what's most expensive coffee in the world, the nation's of tea drinker will answer - Kopi luwak , the coffee that taken from civet dung. This presumption may be the same as the traditional society of Indonesia.

Why are these coffee so expensive ?
In United kingdom the coffee that has been eaten civet (Paradoxurus hermaphroditus) and out again through his pup. Selling price this kind of coffee reach about 50 PoundsSterling , almost 1 million rupiah and if we converted in US its $ 100 per cup, yes per cup , not per box....
what an expensive price ,reported in the Daily Mail's internet site, on Thursday (10 / 4/ 2008).

If you know the the origin of coffee, some coffee lovers will tremble.

But for Peter Jones cafes, that coffee is the most selling coffee in his cafe in Sloane Square that sell espresso, latte and Americano coffee beans. He start to selling to most expensive coffee in april 2008 .

Would you like to know from where Jones get the raw materials that make his cafe famous ?
He purchased 60 packages exclusive mix of Jamaican Blue Mountain Coffee and Kopi luwak from Indonesia. This kind of Coffee beans is rare, because the harvest is less than 200 kg per year.

Believed, mongoose (a wolf in the Javanese language)or in Indonesia they called Luwak can select the best coffee beans based on his instinct. They select seeds and eat the soft, but only the outside that can be digested, while the rest is discarded along with the dirt. Liquid stool that is believed to enrich the taste of coffee mongoose.

Now, customers can feel Jones sensation Kopi luwak.
Meanwhile, all profits from sales will be donated to cancer.

One customer Jones, Hannah Silver (23) said, "I was quite worried before trying, but it turns out that Kopi Luwak was one of the best coffee I ever taste.